What makes Emma's approach a little different is the breadth of what she offers. She's a Level 3 Personal Trainer, holds a Diploma in Psychology and Counselling, and has completed her 200-hour Yoga Teacher Training, so she really does look at wellbeing from every angle, not just the physical. Sessions are available in person, at your home, in studio, or online, which makes her genuinely accessible wherever you are. If you haven't come across her yet, it's well worth a look at emmawellnesscoaching.com.

I've had the pleasure of attending many of Emma's yoga, HIIT and spin sessions over the past year, so when she got in touch about doing some photography for her new business I was really pleased to be involved. Emma is setting up Emma's Wellness Coaching, offering Personal Training, Yoga, and Mindset Coaching from her studio in Tunbridge Wells, Kent, and needed some images to bring her new website to life.

Rather than booking a photography studio, we shot entirely in Emma's own studio — and I think that was the right call. There's something you can't fake when someone is photographed in their own environment. Emma was relaxed and in her own space, and that really does come through in the images in a way that a plain backdrop just can't replicate. The space itself — the acoustic wall panels, the pale blue walls, the yoga mat — all helps tell the story of what Emma's coaching actually looks, and feels, like.

That said, shooting on location always comes with its challenges. The studio is a lovely, well-finished space but fairly compact, which meant working creatively with the angles available. A skylight above provided some nice natural light but to ensure the subject and background remained balanced, a couple of off-camera flash units were also used. For some of the quieter portrait shots, just a reflector bouncing the daylight back in. Nothing too complicated, but it needed a bit of thought on the day.

One small post-production job was tidying up a few plug sockets and light switches on the walls — the kind of thing that's just part of a working studio but can be a bit distracting in a photo. Lightroom's AI tools made fairly light work of that, which was a relief given the patterned wall panels behind them.

Emma received her full gallery via a private online link — easy to download and ready to use across her website and social media. It was a good session and I think the images give a genuine feel for both Emma and the space she works in.

If you're building a business around what you do, shooting in your own space is well worth considering. It's not always the easiest option technically, but the authenticity it brings to the images is usually worth it. If you'd like to talk about doing something similar, feel free to get in touch via andrewcorneyphotography.co.uk. And if you're looking for a brilliant wellness coach, you know where to go — emmawellnesscoaching.com.